Development of the product name is an important part of successful brand creation. Insta Media Group will develop a unique name for your brand, which lets you easily dip into the world of business struggles. Naming is a set of certain steps of development of reach-sounding, catchy and specific names for the enterprise. Development of the company’s name is a key-component of branding which reflects brand strategic positioning and character of the marketing communications. For creation of the successful brand name different analyses are conducted: semantic analysis, listening comprehension analysis, readability and associative analyses and check for novelty.